Here is a video link to Dun & Bradstreet’s hangout session from January 22, featuring Jeffrey Bekiares. This session features insights into what makes a successful crowdfunding campaign–including rewards and equity based. Jeff’s perspective focuses equity crowdfunding and crafting the right approach to a winning campaign. Equity crowdfunding is similar to rewards in many ways, in that it takes preparation, sharp A/V elements, crowd identification and a solid outreach plan to succeed. It also differs, however in important ways. Specifically, equity crowdfunding requires legal compliance strategies and a longer lead time. Access the video to learn more.
If you are interested in more detail related to your situation it is best to speak with an attorney.
Source: Smartup Legal